The Conversion Infrastructure SubTo Is Missing

Target: People frustrated with traditional RE investing because they think they need $50K-$100K+ to start.

"I bought a $380,000 rental property last month. I used zero of my own money. Here's exactly how."

"Five years ago, I was broke. Couldn't qualify for a mortgage. Every real estate guru said the same thing: save up 20% for a down payment, build your credit score, maybe in 5 years you can buy your first property. I knew that was garbage. So I found a different way."

"It's called subject-to financing. Here's how it works in plain English. A homeowner wants to sell their house. They still have a mortgage on it. Instead of them paying off their mortgage at closing and you getting a brand new loan, you take over their existing mortgage payments. You own the property. You collect the rent. You build the equity. And you never went to a bank. Never filled out a loan application. Never showed a pay stub.

I've done this over 2,100 times. My portfolio is over $450 million in real estate. Not because I'm rich. Because I learned a skill that 99% of real estate investors have never heard of.

Right now, there are 6 million homeowners in the US who are behind on their mortgage payments. They need someone to take over those payments. That someone could be you. You're solving their problem, and you're building wealth at the same time."

"I started teaching this method three years ago. Over 5,000 students have gone through my program. People with no real estate experience, no cash reserves, no 750 credit score. One student closed his first subject-to deal 22 days after joining. Another built a 14-unit portfolio in her first year. This works if you actually follow the steps."

"I'm running a free 2-day challenge where I walk you through your first creative finance deal step by step. No fluff, no pitch for 90% of it, just the actual mechanics. Link is below. Spots fill up because I do these live. Grab yours now."

Target: Employed professionals (W-2 workers) earning $50K-$150K who want to build rental income and eventually leave their job.

"I quit my W-2 job 6 years ago. I now own 2,100 rental doors. The first step took me 11 days."

"When I was working my 9-to-5, I did the math every single night. My salary was $65,000. After taxes, health insurance, and my apartment rent, I had maybe $800 left over each month. At that rate, saving up a $60,000 down payment for a rental property would take me 6.25 years. And that gets me ONE property. I needed a faster path."

"The path I found was creative finance. Specifically, a strategy called subject-to. Instead of saving for years and begging a bank for a loan, I found homeowners who already had mortgages and needed to sell. I took over their monthly payments. No bank. No credit check. No down payment.

My first deal was a 3-bedroom house in Phoenix. The seller owed $210,000 on her mortgage. Her payment was $1,400/month. I took over those payments, rented the house for $1,900/month, and pocketed $500/month in cash flow from day one.

That was deal number one. I did it while still working my W-2. Within 8 months, my rental income from creative finance deals matched my salary. That's when I put in my notice.

The key is this: you don't need to quit your job first. You build the rental income on the side. When the rental checks replace your paycheck, you walk away on your terms. Not because you got laid off. Not because you burned out. Because you built something that pays you whether you show up or not."

"Today I have 2,100+ doors and over $450 million in real estate. I've been on A&E for 6 seasons doing this. I wrote a Wall Street Journal bestseller about it. But none of that matters as much as this: thousands of my students have used creative finance to replace their W-2 income. Regular people. Teachers, nurses, truck drivers, software engineers. No trust fund. No rich uncle. Just a skill most people have never been taught."

"I put together a free challenge where I break down exactly how to find and close your first creative finance deal. It takes 2 days. You can do it after work. Link is below this video."

Target: Existing RE investors and wholesalers who only know traditional methods.

"You're competing for 3% of the market. I'm buying from the other 97%. Let me show you the difference."

"If you're a wholesaler or a buy-and-hold investor, you already know the game is getting harder. Deals are thinner. Competition is insane. You're fighting 50 other investors for every motivated seller lead. And the numbers only work on maybe 3 out of every 100 leads you talk to. But what if I told you there's a massive pool of sellers that none of your competitors are talking to, because they don't know how?"

"Traditional investors only buy from sellers who have equity. The seller owns a $300K house, owes $150K, and you buy it at a discount. That's the only deal structure most investors understand.

But there are millions of homeowners who need to sell and have little or no equity. They owe $280K on a $300K house. A traditional investor walks away. A wholesaler can't make the numbers work. These sellers get ZERO offers.

I make offers on these properties every single day. I use subject-to financing to take over their existing mortgage. I use seller financing to structure payments directly with the owner. I use the Gator Method to fund deals using other people's capital.

These aren't complicated strategies. They're just different from what everyone else is doing. And because almost nobody is making offers on these properties, there's no competition. Zero. I'm the only offer these sellers receive.

Last year alone, I acquired over 400 doors using creative finance. Most of those deals, a traditional investor would have walked away from. I walked in."

"My portfolio is 2,100+ doors. $450 million in real estate. Built almost entirely through creative finance. I've trained over 5,000 investors in these methods. Some of them were already experienced wholesalers doing 10+ deals a month. They added creative finance to their business and doubled their deal flow overnight, because they could suddenly say yes to leads they used to throw away."

"If you're already in real estate and you want to add creative finance to your toolkit, I'm running a free challenge that breaks down every strategy I use. This isn't beginner stuff. This is how you go from 10 deals a year to 40. Link is below."

Targeting Recommendations

• Broad targeting (primary): Ages 25-55, US, no interest targeting. Let Meta's algorithm optimize using the Hyros conversion data already flowing. Broad targeting outperforms interest stacking at SubTo's spend levels.
• Lookalike audiences: 1% lookalike of SubTo buyers (if pixel data is available). 1% lookalike of challenge completers.
• Retargeting: YouTube custom audience (people who watched 50%+ of Pace's videos). Website visitors (subto.com, 180-day window). Challenge registrants who didn't enroll.

Budget Allocation (assuming $50K/month test budget)

• 50% to broad targeting (Script 1 and Script 3 as primary creatives)
• 30% to retargeting (Script 2 as primary, plus VSL retarget when built)
• 20% to lookalike testing (all 3 scripts, let Meta pick winners)

Creative Testing Framework

• Run all 3 scripts simultaneously in one CBO campaign.
• Each script gets 3 hook variations (swap only the first 3 seconds). That is 9 total ad variations.
• Kill any variation with CTR below 1.5% after $200 spend.
• Scale winners by duplicating into new ad sets at 20% budget increments every 3 days.
• Refresh hooks every 4-6 weeks. Body content lasts 8-12 weeks before fatigue.

"What if you could buy rental properties without using any of your own money, without qualifying for a bank loan, and without needing any prior real estate experience?

That sounds like a late-night infomercial. I get it. But I've done it 2,100 times. My real estate portfolio is worth over $450 million. And I started dead broke.

My name is Pace Morby. You might know me from my A&E show Triple Digit Flip. Or from my book Wealth Without Cash, which hit the Wall Street Journal bestseller list. Or from one of the 2,000+ YouTube videos I've made teaching this stuff for free.

But I'm not here to impress you. I'm here to show you exactly how creative finance works, why the next 12 months are the single best window to use it, and how thousands of regular people are using it right now to build rental portfolios that pay them every single month.

This will take about 12 minutes. If what I show you makes sense, I'll tell you how to work with me directly. If it doesn't, you'll still walk away knowing more about real estate than 99% of investors. Fair enough? Let's go."

"Here's what the real estate industry tells you to do if you want to invest:

Step one: save up $50,000 to $100,000 for a down payment. At the average American savings rate, that takes 8 to 12 years.

Step two: build a credit score above 720. If you've had any financial setbacks, medical bills, divorce, job loss, this alone could take 3 to 5 years.

Step three: go to a bank, hand over every financial document you own, and pray they approve you. Even with perfect credit, banks are tightening lending standards right now. Denial rates are climbing.

Step four: if you somehow get approved, compete with 40 other buyers for the same property in a market where prices are near all-time highs.

This is the path that 99% of real estate gurus teach. Save, qualify, compete, hope. And it works. If you have 10 years and $100,000 sitting around. Most people don't.

So what happens? People who want financial freedom through real estate never buy their first property. They watch YouTube videos. They read books. They attend webinars. And they wait. Year after year, watching other people build the life they want."

"Every month you wait, three things happen.

One: property prices keep climbing. The median US home price has increased every single year for the last 12 years. The property you could have bought for $250,000 last year costs $270,000 today.

Two: rents keep climbing. That same property now rents for $200 more per month than it did last year. That is $200 per month in cash flow you're not collecting. Multiply that by 12 months: $2,400 in lost income. For every year you wait.

Three: your competition gets smarter. More investors enter the market every quarter. The deals get thinner. The margins get tighter. The easy wins disappear.

I talk to people every week who tell me they've been 'thinking about real estate' for 3, 5, even 10 years. They've consumed hundreds of hours of free content. They know the terminology. They understand cap rates and cash-on-cash returns. But they've never closed a deal. Because the system they were taught requires resources they don't have."

"There is a completely different way to buy real estate. It's called creative finance. And it's been around for decades. Banks use it. Hedge funds use it. Corporations use it. But almost nobody teaches it to regular investors.

Creative finance means structuring deals where you don't use your own cash, you don't go to a bank, and you don't need perfect credit. There are three main strategies.

The first is subject-to. You find a homeowner who needs to sell. They have an existing mortgage. Instead of paying off their mortgage at closing and getting your own new loan, you take over their existing mortgage payments. The deed transfers to you. You own the property. You collect rent. You build equity. And the seller walks away from a payment they couldn't afford anymore. Everyone wins.

The second is seller financing. The homeowner owns the property free and clear, or has significant equity. Instead of you going to a bank, the seller IS the bank. They finance the purchase directly to you. You make monthly payments to them instead of to a mortgage company. You negotiate the interest rate, the term, and the down payment directly. Usually at far better terms than any bank would offer.

The third is what I call the Gator Method. You find deals for other investors who have the capital. You bring the deal, they bring the money, you split the profits. This lets you earn money from real estate deals before you can afford to buy properties yourself. It's how many of my students fund their first 5 to 10 deals.

These three strategies, used together, let you buy properties that traditional investors walk away from. Sellers with no equity. Properties that won't appraise. Deals that banks won't touch. This is 97% of the market that most investors completely ignore."

"Let me give you the numbers on what creative finance has done for me personally. Then I'll show you what it's done for people who learned it from me.

I started in real estate doing traditional deals. Fix and flips, wholesaling. The margins were thin and the competition was brutal. In 2018, I learned creative finance and shifted my entire business.

Since then:

• 2,100+ doors acquired, almost all through subject-to and seller finance
• $450 million+ in real estate assets under management
• Cash flow from my rental portfolio exceeds $1 million per year
• 6 seasons on A&E's Triple Digit Flip
• Wall Street Journal bestselling book: Wealth Without Cash

But my results aren't what matter here. What matters is whether regular people can do this.

Here's what I've seen across 5,000+ students:

A nurse in Ohio closed her first subject-to deal 19 days after starting the program. The property cash flows $650/month. She has never done a real estate deal before in her life.

A truck driver in Texas built a portfolio of 11 rental units in his first 14 months. Total out-of-pocket cost across all 11 deals: $4,200. His monthly cash flow from those 11 units: $6,300.

A married couple in Florida, both working W-2 jobs, used the Gator Method to fund their first 3 deals using other investors' capital. They earned $47,000 in assignment fees in their first 6 months without spending a dollar of their own money.

These aren't cherry-picked stories. I have thousands of them documented in our community of 10,000+ members. The system works when you follow it."

"SubTo is my comprehensive creative finance training program. It's everything I know about buying real estate without banks, without cash, and without credit, organized into a step-by-step system you can follow.

Here's what you get:

The Training Library. Over 200 hours of recorded training covering subject-to, seller finance, the Gator Method, deal analysis, negotiation scripts, contract templates, and closing procedures. This isn't theory. Every module shows you a real deal I've done, and walks you through how to replicate it.

The Community. Access to a private group of 10,000+ active creative finance investors. Post a deal, get feedback in minutes. Need a buyer in Dallas? Someone in the group has one. Need a title company that understands subject-to? Three members will send you referrals. This network alone is worth the price of entry.

Live Coaching. Weekly live calls where I personally review deals, answer questions, and walk through current market conditions. You're not watching old recordings. You're getting real-time guidance on deals happening right now.

Deal Funding Resources. Through the Gator network, you get access to private lenders and capital partners who specifically fund creative finance deals. When you find a deal but don't have the capital, this network fills the gap.

Contract Templates and Scripts. Every contract, every negotiation script, every follow-up sequence I use. Tested across 2,100+ deals. You don't have to figure out what to say to a seller. You read from a script that's been refined over thousands of conversations.

The Meetup Network. SubTo runs local meetups in over 50 cities. You connect with other creative finance investors in your market. You find deals together. You build your team locally.

SubTo has four tiers: Accelerator, Executive, Master, and Elite. Each tier adds more direct access, more coaching, and more deal support. Pricing starts at $8,800."

"Let me answer the three things you're probably thinking right now.

First: 'I have no money. How am I supposed to invest in real estate AND pay for a program?' This is exactly why the Gator Method exists. It lets you earn money from deals without putting up capital. Multiple students have earned back their entire program investment within their first 60 days through Gator deals. You're not spending money on education. You're making an investment that pays you back through actual real estate profits.

Second: 'Is this even legal? Taking over someone's mortgage sounds sketchy.' Subject-to transactions are 100% legal and have been used in the United States for decades. Banks include a 'due-on-sale clause' in mortgages, which technically gives them the right to call the loan due upon transfer. In practice, this almost never happens, because the bank cares about one thing: are the payments being made? If you're making the payments on time, the bank has no financial incentive to call the loan. I've done 2,100+ of these deals. Not one loan has been called.

Third: 'What if I fail? What if I spend $8,800 and never close a deal?' This is where the community changes everything. You're not figuring this out alone in your basement. You have 10,000 people around you who have done exactly what you're trying to do. You have weekly coaching calls. You have deal review. You have local meetups. If you do the work, show up to calls, submit deals for review, and use the scripts, closing your first deal is a matter of when, not if."

"Here's your next step. Below this video, there's a button to book a call with my team. This is not a generic sales call with someone reading a script. My enrollment advisors are active creative finance investors. They've done these deals. They'll review your situation, your goals, your market, and tell you which SubTo tier makes sense for you. Or they'll tell you it's not the right fit. We turn away people who aren't serious, because our community is our product, and we protect it.

The call takes about 30 minutes. You'll walk away with a clear picture of how creative finance applies to your specific situation, whether you join SubTo or not.

Click the button below and pick a time that works."

"One more thing. The reason I'm pushing you to act now instead of 'thinking about it' is market timing.

Right now, there are 6 million homeowners behind on their mortgage payments. That number is growing every month. These are people who need someone to take over their payments. This is the single largest pool of motivated sellers since 2010.

Every month you wait, more creative finance investors enter these markets. The strategy is growing. More people learn it every day. The first movers, the people who learn this now and start making offers this month, get the best deals.

In 2010, after the last housing crisis, the investors who moved fast built generational wealth. The ones who waited until 2013 or 2014 paid 40% more for the same properties.

We're in a similar window right now. The distressed seller inventory is climbing. Interest rates are creating motivated sellers everywhere. And most investors have no idea how to help these homeowners.

You do. Or you will, after you go through SubTo.

Book the call. Let's get you your first deal."

Audience: Challenge completers (Money Bee or Elephant) who did not enroll in SubTo.
Timing: Sequence begins Day 1 after the challenge ends.
Goal: Drive call bookings for SubTo enrollment.

Hey {{first_name}},

You just finished the challenge. You now understand subject-to, seller finance, and the Gator Method at a level that most real estate investors will never reach.

That's not hype. Most investors spend their entire career doing two things: wholesaling and fix-and-flip. They fight over 3% of the market. You now know how to buy from the other 97%.

Quick story. Sarah joined SubTo 6 months ago after attending the same challenge you just completed. She's a high school teacher in Ohio. Zero real estate experience. She closed her first subject-to deal 19 days after enrolling. The property cash flows $650/month. She's now on deal number four.

The difference between Sarah and the dozens of people in your challenge cohort who won't do anything? She booked a call the same day the challenge ended.

If you're serious about closing your first creative finance deal in the next 60 days, book a call with my team today.

[BOOK YOUR CALL]

Talk soon,
Pace

Hey {{first_name}},

After every challenge, I get the same message from at least 50 people: "Pace, I want to do this, but I don't have the money to start."

Good. You don't need money. That's the entire point.

Subject-to deals require zero down payment. You take over existing mortgage payments. The seller pays closing costs in most cases.

The Gator Method lets you fund deals with other people's capital. You find the deal, a capital partner funds it, you split the profits. Total investment from you: $0.

One of our students, Marcus, started with $300 in his checking account. He used the Gator Method to fund his first two deals. He earned $23,000 in profit from those deals within his first 90 days. He didn't need money. He needed a system.

SubTo IS that system. The training, the scripts, the contracts, the community, the capital network. It's all built so that "I don't have money" stops being a reason and starts being a strategy.

If you have questions about how this works for your specific situation, book a call with my team. They'll walk through the numbers with you.

[BOOK YOUR CALL]

Pace

Hey {{first_name}},

I want to break down a real SubTo student deal from start to finish. Real numbers. No rounding.

The student: James. Construction worker in Texas. Household income: $72,000/year. Savings: under $2,000. No real estate experience.

Day 1-7: Completed the SubTo training modules on finding motivated sellers. Started driving for dollars in his neighborhood after work.

Day 12: Found a homeowner 3 months behind on a $235,000 mortgage. Monthly payment: $1,650. The seller was facing foreclosure and needed out.

Day 14: Used the SubTo negotiation scripts. Offered to take over the mortgage payments. Seller agreed. Total cost to James: $1,200 in back payments and closing costs.

Day 22: Property rehabbed (light paint and cleaning, $800 out of pocket). Listed for rent at $2,100/month.

Day 30: Tenant moved in. Monthly cash flow: $450/month ($2,100 rent minus $1,650 mortgage payment).

Total investment: $2,000
Annual cash flow: $5,400
Return on investment: 270% in year one

James is now on his 11th property. His monthly cash flow from all units: $6,300. He still works construction because he likes it. But he doesn't need to.

This is what the SubTo system produces when someone follows the steps. The scripts, the training, the deal analysis tools, and the community support that catches your mistakes before they cost you money.

Want to see how this works for your market? Book a call.

[BOOK YOUR CALL]

Pace

Hey {{first_name}},

I want to talk about timing.

Right now, 6 million homeowners are behind on their mortgage payments. That's the largest pool of motivated sellers since 2010. These people need someone to take over their payments. They need you.

But this window won't last forever. Here's what happens every month you wait:

Month 1: ~400 new creative finance investors enter the market nationwide. Your competition grows.
Month 3: Median home prices increase approximately 1.2%. That $250,000 deal now costs $253,000. Your margins shrink.
Month 6: You've missed roughly 180 days of potential rental income. At $450/month cash flow per deal, that's $2,700 you didn't earn. Per deal.

The investors who moved fast after 2008 built portfolios worth millions by 2015. The ones who waited until the market "felt right" paid 30-40% more for the same properties.

We're in a similar window right now. Distressed inventory is climbing. Rates are creating motivated sellers everywhere. And most investors still don't know how to structure a subject-to deal.

You do. You learned it in the challenge.

The question is whether you'll use it.

[BOOK YOUR CALL]

Pace

Hey {{first_name}},

After the challenge, I always get the same 5 questions. Let me answer all of them right now.

"Is subject-to legal?"
Yes. 100% legal in all 50 states. Subject-to transactions have been used in US real estate for decades. We provide state-specific contracts reviewed by real estate attorneys. Over 2,100 deals closed. Zero legal issues.

"What about the due-on-sale clause?"
Banks technically have the right to call a loan due when ownership transfers. In practice, this almost never happens. Banks care about one thing: are the payments being made on time? If yes, they have no incentive to call the loan. In 2,100+ deals, I've never had a loan called due.

"What if the market crashes?"
Creative finance actually performs better in down markets. When prices drop, more sellers become motivated. More homeowners fall behind on payments. More deals become available. The investors who thrived in 2009-2012 were doing exactly what we teach.

"What if I do the program and never close a deal?"
SubTo isn't a course you watch alone. You have 10,000+ community members, weekly live coaching calls, deal review sessions, and local meetups in 50+ cities. If you submit deals for review, show up to calls, and use the scripts, not closing a deal would require actively avoiding every resource available to you.

"Can I do this with a full-time job?"
Most of our students start while working W-2 jobs. Subject-to deals don't require you to be available 9-to-5. Seller conversations happen evenings and weekends. Closings are handled by title companies. Property management can be outsourced from day one. Multiple students have built 10+ unit portfolios while working full-time.

If you have a question I didn't cover, book a call and ask my team directly. They're investors, not salespeople. They'll give you a straight answer.

[BOOK YOUR CALL]

Pace

Hey {{first_name}},

It's been two weeks since the challenge ended. I want to be direct.

You learned creative finance. You saw the deals. You heard from students who are actually doing this. You know it works.

At this point, there are only two things stopping you: timing or commitment.

If it's timing, I understand. Life gets busy. But the market doesn't wait. Every week, deals are being closed by SubTo members in your market. Those are deals you could be closing.

If it's commitment, that's a different conversation. SubTo is not cheap. $8,800 for Accelerator is a real investment. But consider this: one subject-to deal with $450/month cash flow pays for the entire program in under 20 months. Most students close their first deal in 30-60 days.

I'm closing enrollment for the current cohort on {{deadline}}. After that, the next opening is {{next_cohort_date}}, and pricing may increase.

If you're in, book your call today. My team will walk you through which tier makes sense for your goals and your budget.

If you're out, no hard feelings. You still have everything you learned in the challenge. Go use it.

But if you're on the fence, just book the call. 30 minutes. Get your questions answered. Then decide.

[BOOK YOUR CALL - FINAL COHORT SPOTS]

Pace